In what has to be one of the most colorful sessions I've been to at AJL, Steven Bergson and Elliot Gertel provided feasts for the eyes as well as the mind.
Steven started us off with "Judging a Book by its Cover" Part graphic design critique, part symbology discussion, part marketing tricks, Steven took us on a whirlwind tour of both effective and problematic covers. The covers, his comments, and a bibliography are on his blog http://jewishbookcovers.blogspot.com/
And, in case you were about to judge Steven by his cover - he was looking especially spiffy in a suit and comic-themed (of course) tie.
His presentation was followed by Elliot Gertel's presentation "Kalman at the Bat : a webography of Jews in Baseball" While many people (even non-baseball followers) can name Sandy Koufax and Hank Greenberg, Elliot showed sites with information about many other Jewish baseball players throughout baseball history.
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