This session included two sections.
The Power of the Buzz: Libraries and Word of Mouth Marketing, presented by Peggy Barber of Library Communication Strategies and Judy Hoffman, Marketing Specialist at North Suburban Library System.
Learn how to harness the power of personal communication to raise your library’s profile to new heights. The tols for success won’t cost you a dime: a good plan, responsive customer service and simple well-crafted messages.
From Wish List to Reality: Preparations for Library Fundraising, presented by Barbara Kemmis of the American Theological Library Association and Lorraine H. Olley of the Univeristy of Saint Mary of the Lake
Librarians almost always have a longer list of projects to fun, as well as collections and other things to buy, than annual budgets can cover. Participants will learn the skills and processes necessary to move from wish lists to securing special funds.
This session was presented at the 2009 Association of Jewish Libraries convention in Chicago, IL.
1 hr 6 min 47 sec